Turning insight into impact.
Researcher, strategist and product thinker helping people and organisations make sense of data. I apply systems thinking and human-centred design to build data-based tools, stories and services that make a difference.
Innovate. Create.
Inspire.
My work is shaped by a commitment to responsible technology, ethical data use, and designs that enhance rather than extract value from human experience.
Explore the three pillars that drive my approach to creating meaningful impact:
Think — Dive into my analytical framework, systems thinking approach, and how I leverage AI tools to transform complex challenges into clear insights.
Work — See how I translate thinking into action through research-led projects, data design, and collaborative product strategy.
Play — Learn how experimentation and creative exploration fuel innovation in my professional practice and personal projects.